As the CEO of MAS WORLD, a company deeply rooted in the innovation-driven domain of cloud gaming and digital experiences, I am thrilled by the recent announcement of the One Nation One Subscription (ONOS) initiative by the Government of India. This move is not just transformative for academia and research but also a bold stride toward empowering the collective intellectual capital of our nation.

A Game-Changer for Knowledge Access

The ONOS initiative ensures country-wide access to high-impact international journals and scholarly articles, bridging the knowledge gap between researchers in urban hubs and those in tier 2 and tier 3 cities. By making these resources accessible to nearly 1.8 crore students, faculty, and researchers, it has the potential to revolutionize education and research across all disciplines.

At MAS WORLD, where innovation thrives on collaboration and interdisciplinary thought, we often witness how access to the right information can catalyze groundbreaking ideas. The ONOS initiative democratizes such access, empowering even the remotest corners of India to participate in the global knowledge economy.

Boosting India's Research Ecosystem

This scheme aligns perfectly with India's vision of Viksit Bharat @2047 and the government's continued efforts toward fostering a culture of research and innovation through initiatives like the Anusandhan National Research Foundation (ANRF). The seamless access to nearly 13,000 e-journals from top publishers will undoubtedly elevate the quality of research outputs, encouraging not just core but also interdisciplinary exploration.

In my view, this is a game-changer for tech-driven industries like ours. The insights derived from academic research directly impact the innovations we bring to life in gaming, artificial intelligence, and cloud technologies. Having such a vast repository of knowledge accessible will undoubtedly enhance our capacity to stay at the cutting edge.

Inclusivity in Action

What excites me most about this initiative is its focus on inclusivity. Often, smaller institutions and researchers in less accessible regions face significant challenges due to the high cost of accessing premium journals. ONOS levels the playing field, ensuring that every researcher, regardless of their location or institution, has access to the same wealth of knowledge.

This inclusivity resonates with our philosophy at MAS WORLD, where we strive to make console-free cloud gaming accessible to everyone, breaking down barriers to entry in entertainment, much like ONOS does for education.

Encouraging Industry-Academia Collaboration

The ONOS initiative also opens avenues for greater collaboration between industry and academia. With streamlined access to research, companies like ours can work closely with educational and research institutions to address real-world challenges, driving innovation that benefits society as a whole.

A Salute to the Government's Vision

The commitment of ₹6,000 crore over three years underlines the government’s dedication to making India a global leader in research and development. This visionary approach aligns with the principles of the National Education Policy (NEP) 2020, emphasizing research as a cornerstone of quality education.

As someone who believes in the transformative power of knowledge, I applaud the government for taking this bold step. It is initiatives like ONOS that will pave the way for India’s emergence as a knowledge superpower, propelling us toward a future of self-reliance and global leadership.

Looking Ahead

At MAS WORLD, we stand ready to support and leverage this initiative, collaborating with institutions and researchers to harness the full potential of the ONOS scheme. This move inspires confidence in the future, where knowledge is not a privilege but a fundamental right, accessible to all.

To the government and all stakeholders involved: thank you for your commitment to making research and education the cornerstone of India’s progress. Together, we are taking a significant step toward a brighter, more innovative tomorrow.

- Sachin Gupta
CEO, MAS WORLD